Table of Contents
Introduction
A case study is a comprehensive study of a particular subject. It can be related to a person, place, phenomenon or group. Mostly, case studies are used in business, clinical and social research. The case study design involves qualitative methods; however, quantitative methods can also be used in some case studies. The case study writings are good for comparing, describing, and evaluating. Researchers use case studies to obtain in-depth knowledge regarding real-world issues and events. Case study writing can allow customers to describe any case’s basic features, implications and meanings. Similarly, if the researcher elaborates on any product or service, the case study can get the output to demonstrate the future customers. Case study writing is a technical phenomenon, and a good case study can make a difference between lost opportunities and good outputs.
Features of Good Case Study Writing
Most case studies have lengthy research and details. Due to this, case studies become cohesive and consumable stories making them very dull. Therefore, good case study writing is an art, and there should be several characteristics in a good case study:
– Case Studies must be Digestible
Though there is no hard and fast rule about the length of the case studies, researchers need to avoid lengthy stories. There will be no unnecessary minutes, technical details and communications in good case study writing. In the modern world, people have limited time to read or observe different kinds of case studies, so it is beneficial if the details of the case studies are limited.
– Must be Thorough
Case studies must be thorough and have in-depth details; however, it does not mean making unnecessary lengthy stories. The researcher focuses on impressive claims regarding how products or services can help you obtain a specific output. Good case studies’ writing includes basic details that demonstrate how the client takes benefits from using goods or services. Stories are important in good case studies. However, it is not a good idea that your writer needs a lot more effort to visualize those stories.
Steps by Step Process for Mastering the Art of Case Study Writing
Before working on the real case studies, it is better to understand several processes for mastering the art of writing a case study. Following are the major steps elaborated by the writers of case study writing service UK to understand how you can write a good case study:
1- Choosing Customers
The introduction is the base of the case study, through which you can choose the customers, industry and other basic information according to the focused client. In the introduction section, there is no need to provide specific in-depth details; however, one should maintain the basic information about the targeted clients in the market. Using the ultimate guide to the case study writing, it is evident that the introduction’s impact will attract more clients and maintain awesome customer reviews. It is also possible that one has seen highly valued results while using the products or services; however, explaining the details to potential customers is necessary.
2- Stating the Problem
Collecting information about the customer is another major step. All departments must work collaboratively at this point. Departments such as sales, marketing, customer services and even the production department are in thorough coordination and explain their experience with the customers and issues. Collectively, all departments can support each other to understand customers’ views, challenges and market requirements. In the case study writings, problem identification is the most important point. If all teams can explain specific problems, they can help their customers overcome them. However, it is necessary to explain the bigger impact of these issues, and it can happen if problem framing is in simple terms so that customers can easily understand.
3- Product Introduction
While writing effective case studies, it is necessary to introduce the products in the most effective and impactful ways. Either in the form of questions to the customers such as:
- Tell us the bigger challenge you are facing before using the products of our company
- In what sense can our products help you reach your objectives?
- With our products, which key metrics need to be improved?
In this way, you can solve customers’ problems and introduce your product in better ways. Product introduction must be initiated on a general level and applied to the client’s mentioned challenges.
4- Demonstrate Results
The most important step in the guide to case study writing is the output. It is necessary to understand what types of outputs the customer could maintain while using your company’s products. It is good if the customer can share his experience; however, numbers always have their value. Website traffic can explore all the details and lure potential customers. For example, if a new case study will provide a 40 hike in web traffic, it means the overall impact of the case study is good.
5- Proving the Case Study
The final step is to prove the outputs through different online mediums. Make a list of all the steps necessary to obtain those results. Product-related questions and their answer can also prove the success of the case study.
Conclusion
Furthermore, case studies assist in bringing in-depth and detailed assessment of the study subjects’ complicated objects or issues into context—contextual analysis of the case studies centred around those conditions and events that relate significantly to the object. Case studies are not are new format in marketing; such studies have been used for a long time, and researchers have applied them in different disciplines. Case studies are highly recommended in social sciences as per the qualitative research approach. Such studies are considered promising approaches to analyze real-life events and provide a base of applications of ideas. Several critiques are also there of the case study writing; one of the most important is that its’ findings may not be generalized. Therefore, when case studies are part of wider thinking and broader research, they can explore general problems in detail.
