In the current scenario there is cut throat competition everywhere across the world. Customer is the king of the market and does not have too much time as well as patience to wait for the desired product. It is not possible for the customers to wait that when will organizations come back with the desired changes and then customers will buy that product. In the present time an organization cannot expect Loyalty from the customers. Today the customers does not hesitate even they are ready to switch over to the organization whichever being able to provide proper quality of service and speed as well.